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The Bauhaus And Public Relations


Author : Patrick Rössler
language : en
Publisher: Routledge
Release Date : 2014-01-10


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This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

The Public Relations Journal


Author :
language : en
Publisher:
Release Date : 1978


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Photography At The Bauhaus


Author : Jeannine Fiedler
language : en
Publisher: Mit Press
Release Date : 1990


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Photography at the Bauhaus will become the definitive resource and standard reference book on its subject.

Bauhaus Dream House


Author : Katerina Rüedi
language : en
Publisher:
Release Date : 2010


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A highly original and innovative study that brings critical social theory to bear on the ideas of architectural and design education at the Bauhaus - tracing the spread and influence of these ideas worldwide. Developed in post WW1 Germany, the principles of Bauhaus architecture and design were transferred by some of its leading figures to architecture schools at Harvard, Chicago and the IIT. Yet in the postwar era, they also became increasingly influential in architecture schools in Western and Central Europe, Japan, South America, Africa and the Middle East. This book provides a critical examination of the profound social, cultural and spatial consequences of these developments and the erasure of class, race, gender and culture which the 'modernisation' of design embodied. Written to appeal to an extensive readership, not only in the fields of architectural and design education, but in architectural history and in critical pedagogy more generally, it is also for teachers and students in German art and cultural history and the many architects worldwide who continue to be fascinated by the ideas of the Bauhaus.

The Dessau Bauhaus Building 1926 1999


Author : Margret Kentgens-Craig
language : en
Publisher: Birkhauser
Release Date : 1998


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A Bauhausler In Canada


Author : Oliver Arpad Istvan Botar
language : en
Publisher: Robert McLaughlin Gallery
Release Date : 2009


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A member of the legendary Bauhaus, Andor Weininger (1899-1986), produced a fascinating body of work, attaining his greatest success with the Mechanical Stage-Review, a kind of moving abstract painting. Fleeing the National Socialists, Weininger emigrated to Canada where he produced an eclectic body of work, ranging from landscape sketches to calligraphic abstract works. Yet his correspondence with Bauhaus figures such as Walter Gropius and Xanti Schawinsky revealed a frustration with the conservative cultural scene.Produced upon the occasion of a major gift from New Yorks Weininger Foundation to several Canadian institutions, this publication takes a close look at Weininger in Canada, situating his career within the context of the emergent Canadian abstract art scene.

Andor Weininger


Author : Andor Weininger
language : en
Publisher:
Release Date : 1991


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